Atlantic Publishing Company

December 3, 2008

Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert

Filed under: Publisher — atlanticpub @ 10:32 am

Internet Marketing Methods Revealed is a carefully tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimization (SEO), successful techniques to be first in Google and Yahoo!, vertical portals, effective online advertisement, and innovative e-commerce development. This book will help you understand the e-business revolution as it provides strong evidence and practical direction in a friendly and easy-to-use self-study guide.

Respected author and educator Miguel Todaro has created a complete introduction to Internet marketing that is instructive, clear, and insightful. This book is the result of several years of research and deep professional experience implementing online solutions for major corporations. Written in an instructive way, you will find fundamental concepts explained along with detailed diagrams. Many short examples illustrate just one or two concepts at a time, encouraging you to master new topics by immediately putting them to use.

Furthermore, you will find a variety of teaching techniques to enhance your learning, such as notes, illustrations, conceptual guidance, checklists of learned topics, diagrams, advanced tips, and real-world examples to organize and prioritize related concepts. This book is appropriate for marketing professionals as well as Web developers and programmers who have the desire to better understand the principles of this fresh and extraordinary activity that represents the foundation of modern e-commerce.

Finally, you will learn and understand why big and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives. Discover why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world’s digital economy.

Online Marketing Techniques for Real Estate Agents and Brokers: Insider Secrets You Need to Know to Take Your Business to the Next Level

Filed under: Publisher — atlanticpub @ 10:24 am

9781601381262 In this groundbreaking new book you will learn the secrets of top producing real estate agents and brokers and how they use the Web to market listings and get new clients and listings. You will learn how top agents and brokers are taking their business to the next level by using low cost and highly effective methods on the Internet. Learn how to take advantage of new marketing systems so you can connect with today’s Internet savvy real estate consumers. Learn what Internet consumers want most and how easy and affordable it is to provide.

This new book will show you how to build, promote, get new clients and sell your listings using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success. Learn how to generate more traffic for your site with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search engine strategies, the insider secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web design information, search engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing.

Green Your Home: The Complete Guide to Making Your New or Existing Home Environmentally Healthy

Filed under: Publisher — atlanticpub @ 10:20 am

9781601381286 Helping the world go greener can begin with something as simple as changing an ordinary light bulb to a light-emitting diode (LED) bulb. The advantages of these bulbs include lasting much longer, using 1/30th the electricity of an incandescent bulb, having no fragile elements to break, and being cool to the touch. For those who want to make a bigger change by renovating their existing home or building a new “green house,” this book is full of thousands of ways to make your home environmentally healthy. This new, groundbreaking book will help people make environmentally friendly home and building supply choices. From recycling to using alternative cleaning materials, minor changes at home can add up to real benefits.

Here are some interesting facts:

•    The U.S. generates about 208 million tons of municipal solid waste a year, according to the National Institutes of Health. That is more than four pounds per person per day. Every little bit helps; recycling just one glass bottle produces enough electricity to light a 100-watt bulb for four hours.

•    According to the Energy Star Web site, if just one in ten homes used energy-efficient appliances, it would be equivalent to planting 1.7 million acres of new trees.

•    Using a broom instead of the garden hose to clean your driveway can save 80 gallons of water, and turning the water off while you brush your teeth will save 4.5 gallons every time.

•    Each person will receive almost 560 pieces of junk mail this year, which adds up nationally to 4.5 million tons, according to the Native Forest Network. About 44 percent of all junk mail is thrown in the trash, unopened and unread, and ends up in a landfill.

•    Each year, Americans throw away some 100 billion polyethylene plastic bags — from grocery and trash bags to those ultra-convenient sandwich bags. Unfortunately, plastics are made from petroleum — the processing and burning of which is considered one of the main contributors to global warming, according to the EPA.

•    American households use 80 million pounds of pesticides each year, according to the EPA.

Greening your home simply means finding things you can do around the house to reduce your impact on the planet. Things that green your home usually make it a safer and healthier place to live in as well; this new book will present thousands of low or no cost ways to make your home environmentally friendly.

You will learn 101 things you can do today to help save the planet. If you are building a new home these include how to locate a green-friendly architect and contractor, using energy-efficient appliances, using renewable energy systems, such as solar and wind, selecting earth-friendly products and materials, installing energy-efficient windows and skylights, and planting a green roof. Other great, environmentally friendly tips and tricks include stopping electronic waste and junk mail, non-toxic paints and stains, eco-friendly flooring, kitchen, and bath supplies, earth-friendly weed-killers, citrus pest killer, organic soils, compost, and fertilizers, and even plants that reduce indoor air pollution, rain barrels, smart sprinklers, water efficiency, tankless water heaters, energy efficiency, tax credits for earth friendly choices, environmentally friendly landscaping, plantings, fertilizers, and mulch.

We dissected your house, looking for easy (but not always obvious) ways that homeowners can conserve energy and water — and money at the same time. Here is an example: Replace just five of your incandescent light bulbs with compact fluorescent bulbs (which use two-thirds less energy, generate 70 percent less heat, and last up to ten times longer), and you will save an estimated $35 to $65 a year in energy costs. You will also learn about the award-winning Caroma “dual-flush” toilet from Australia, an eco-friendly toilet whose half- and full-flush modes can save more than 65 percent of your toilet’s annual water usage. There are hundreds of other great suggestions in this new and up-to-date book that will make your home greener simply and quickly.

Secrets to a Successful Eviction for Landlords and Rental Property Managers: The Complete Guide to Evicting Tenants Legally and Quickly

Filed under: Publisher — atlanticpub @ 10:15 am

9781601382726 A landlord and a tenant get into a fistfight after the landlord approaches his tenant to ask for the rent. While arguing with his tenant, a landlord is bludgeoned in the head and dragged out unconscious into the snow on his front porch.  A tenant with a fatal attraction to his 65-year old female landlord tries to kill her after he receives his eviction notice.

These are true examples of what can happen when an eviction goes wrong. A prosperous housing market in the new millennium has expanded the number of new and inexperienced landlords. Secrets to a Successful Eviction is a guide for those landlords who have purchased rental income property without the knowledge or skills to manage a problem tenant.

Eviction is the final recourse to a dispute between a landlord and tenant. So, when you have exhausted all the remedies you know to settle a dispute with your tenant, where can you go for help?

101 Ways to Score Higher on Your LSAT: What You Need to Know About the Law School Admission Test Explained Simply

Filed under: Publisher — atlanticpub @ 10:09 am

9781601382535 Approximately 110,000 students take the Law School Admission Test, more commonly referred to as the LSAT, every year. The LSAT, used as a measure of a student’s acquired reading and verbal reasoning skills, is required by most American Bar Association approved law schools, as well as most others. On a scoring scale of 120 to 180, the average score is 150, with half of students scoring between 145 and 160. It is important to perform well on your LSATs because this test carries a lot of weight in the decision-making process. But how can you improve your score and be accepted into the law school of your choice? Reading 101 Ways to Score Higher on Your LSAT and employing the techniques found within is one way to do so.

In this new book, you will learn about and understand the scoring system, as well as the format and the content. You will learn how to read questions correctly, how to control your anxiety, and how to approach each section. In addition, you will be presented with a list of resources to help you prepare and dozens of proven strategies, mindsets, and problem solving methods.

101 Ways to Score Higher on Your LSAT is filled with practice questions and information found in each of the five sections, including reading comprehension, analytical reasoning, logical reasoning – of which there are two sections – and a variable section often used to pretest new questions. A writing sample is also included, but is not scored. You will find reviews of the skills believed to be essential for success in law school, such as reading and comprehending complex texts, organizing and managing information, drawing inferences, thinking critically, analyzing and evaluating others’ arguments, and applying logic to abstract concepts.

Instead of panicking and worrying about the LSAT, pick up this book and be confident in your test-taking abilities. Whether you are taking the test for the first time or are reviewing for your second attempt, you will learn valuable information and practical tips to improve your score.

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