Atlantic Publishing Company

August 19, 2008

101 Ways to Score Higher on Your GMAT: What You Need to Know About the Graduate Management Admission Test Explained Simply

Filed under: Publisher — atlanticpub @ 8:57 am

Every year more than 200,000 people take the Graduate Management Admission Test, also known as the GMAT. Of those, 21 percent are repeat testers. The best business schools in the country typically look for scores in the upper 600s to low 700s, with 800 being the highest score. How can you pass the test and improve you score? Reading 101 Ways to Score Higher on Your GMAT and using the techniques provided within is one way to do so.

The GMAT is used to assess the qualifications of business school candidates and predict their performance in an MBA or other graduate management program. In this book, you will learn how to prove you are ready for advanced study in business and management. You will learn about the computerized adaptive format and the content of the exam. You will also learn how to read questions correctly, control your anxiety, and how to approach each section. In addition, you will be presented with a list of resources to help you prepare and dozens of proven strategies, mindsets, and problem solving methods.

101 Ways to Score Higher on Your GMAT is filled with practice questions and reviews of the topics covered in the verbal, math, and writing sections, including reading and understanding material, evaluating arguments, writing in standard English, reasoning quantitatively, solving quantitative problems, and interpreting graphic data.

Instead of panicking and worrying about the GMAT, pick up this book and be confident in your test-taking abilities. Whether you are sitting for the test for the first time or you are a repeat tester, you will learn valuable information and practical tips for improving your score.

Renewable Energy Made Easy: Free Energy from Solar, Wind, Hydropower, and Other Alternative Energy Sources

Filed under: Publisher — atlanticpub @ 8:55 am

Studies have shown that the average North American family will spend more than a quarter of a million dollars on energy in a lifetime. What many other countries, including Germany, Spain, France, Denmark, China, Brazil, and even Iceland, have realized is that there is a better way to power our homes, businesses, and cars – by using renewable energy sources.

Recently, the United States has begun to understand the importance of reducing its reliance on coal, natural gas, nuclear power, and hydropower plants, which comprise the majority of the nation’s electricity, due to increasing oil prices. Some sections of the country, including California, are turning to renewable energy sources. In fact, 12 percent of California’s electricity is produced by renewable resources. The potential for the use of renewables is very large and understanding their use and their impact is key.

Renewable Energy Made Easy will provide you with everything you need to know about these alternative energy sources. You will learn about solar power, wind power, water power, biofuels, geothermal energy, ethanol, wave farms, photovoltaic power plants, and hydrogen fuels. You will also become well-versed on the availability, aesthetics, environmental and social considerations, and longevity issues of these so-called soft energy technologies.

In addition, you will learn about the current costs and the projected costs in the future, ENERGY STAR® regulations, the newest research and innovations, and the high development potential of renewable energy. This book will serve as a guide to creating more efficient buildings and an invaluable resource for how to change our preconceived notions about power.

This book has taken the complexity and scientific terms out of this topic, making it jargon-free and easy to understand. Ultimately, you will learn how our country can improve energy efficiency, reduce oil dependence, improve energy security, and reduce the health and environmental impact of our current energy system.

How to Open & Operate a Financially Successful Florist and Floral Business Both Online and Off: With Companion CD-ROM

Filed under: Publisher — atlanticpub @ 8:53 am

The dream of starting a floral business can easily become a reality. Florist shop owners enjoy creating beautiful floral arrangements for individuals or special occasions. According to the customer’s order, they cut and arrange live, dried, or artificial flowers and foliage. They design arrangements by trimming flowers and arranging bouquets, sprays, wreaths, dish gardens, and terrariums. This new book will teach you all you need to know about getting started in your own florist business in the minimum amount of time. Here is the manual you need to cash in on this highly profitable, quickly growing segment of the retail industry. This new book is a comprehensive and detailed study of the business side of a floral shop.

This superb manual should be studied by anyone investigating the opportunities of opening a store. If you enjoy meeting people, this may be the perfect business for you. This complete manual will arm you with everything you need, including sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no entrepreneur should be without.

While providing detailed instructions and examples, the author leads you through finding a location that will bring success, drawing up a winning business plan (the companion CD-ROM has the actual business plan that can be used in Microsoft Word), buying (and selling) a floral store, pricing formulas, sales planning, tracking competitors, bookkeeping, media planning, pricing, copy writing, distribution channel planning, hiring and firing employees, motivating workers, managing and training employees, accounting procedures, auditing, successful budgeting, and profit planning development.

By reading this book you will become knowledgeable about basic cost control systems, retail math and pricing issues, floor plans and diagrams, equipment layout and planning, legal concerns, sales and marketing techniques, IRS reporting requirements, customer service, direct sales, monthly profit and loss statements, tax preparation, low cost internal marketing ideas, management skills, low and no cost ways to satisfy customers and build sales, as well as thousands of great tips and useful guidelines.

In addition, you will learn how to set up computer systems to save time and money, how to hire and keep qualified professional staff, how to generate high profile public relations and publicity, and how to keep bringing customers back.

The manual delivers literally hundreds of innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Shut down waste, reduce costs, and increase profits. Store owners will appreciate this valuable resource and reference it in their daily activities as a source for ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied. The Companion CD-ROM contains all the forms in the book, as well as a sample business plan you can adapt for your own use.

August 5, 2008

101 Ways to Make Studying Easier and Faster For High School Students: What Every Student Needs to Know Explained Simply

Filed under: Publisher — atlanticpub @ 10:06 am

With many students today participating in extracurricular activities, jobs, clubs, and responsibilities at home, it is common to find an area that is lacking — studying. Teachers have identified that poor study skills are often to blame. On the other hand, students have found that many of the textbooks and worksheets forced upon them are either boring or difficult to understand. Whether it is bad habits or complicated materials that prevent you from studying well, 101 Ways to Make Studying Easier and Faster for High School Students can help you improve the effectiveness of your studying. After all, effectiveness is not measured by the length of time spent studying, but by the level of comprehension.

In this new book, you will learn how to make a study schedule, how to design an effective study space, how to read for comprehension, how to get organized, how to find your learning style, how to listen better in class, how to use reference sources, how to boost your concentration, and how to stay motivated. You will learn effective note taking strategies, where to study, when to study, time management skills, strategies for reading novels and text books, memorization techniques, and organizational skills.

Additionally, you will find out how to stay awake while studying, how to change your current habits, and how to make studying more enjoyable. We will provide you with various studying methods, including flashcards, quizzes, summarizing, outlining, answering study guide questions, and the proven SQ3R method, as well as exercises to help improve your skills. Furthermore, 101 Ways to Make Studying Easier and Faster for High School Students is full of tips from students just like you, as well as teachers.

No two people learn the same way, and no one study method will work for everyone. While this book introduces you to different study methods, the aim is to improve your learning, your understanding, and, ultimately, your grades.

Returning From the War on Terrorism: What Every Veteran Needs to Know to Receive Your Maximum Benefits

Filed under: Publisher — atlanticpub @ 10:04 am

According to the U.S. Census Bureau, there are approximately 26 million veterans in the United States. As of January 2007, more than 1.6 million U.S. servicemen and women had tours of duty in Afghanistan and Iraq. When not on active duty, more than 20 percent of these vets do not have health care coverage, and many more are unaware of the hundreds of benefits to which they have access. As a result, many are suffering financial strain during and after deployment.

This is a discouraging statistic because the federal and state governments, as well as private foundations, have scholarships and military discounts available only to veterans. There are billions of dollars in aid available, waiting to be claimed, but the problem is finding and properly applying for these programs. This groundbreaking new book will provide help to those heroic Americans who have answered our government’s call to duty. You will find all contact information and Web sites included, making it easy to apply for the benefits you are entitled to, while meeting the requirements of the Department of Veterans Affairs and other organizations and private institutions.

Here is a small sampling of what you will learn about: the GI Bill, scholarships, grants, companies that offer military discounts, GI Bill eligibility, details of VA loans, National Guard GI Bill, benefits after service, veterans’ employment, education, and training programs, VA-guaranteed home loan, GI Bill Apprenticeship and OJT Program, Vocational Rehabilitation and Employment (VR&E), Reserve Education Assistance Program (REAP), disability compensation, employment and training, frequently asked questions, asking for local discounts, GI Bill education programs, homeless veterans programs, state veteran benefits directory, survivor benefits, VA appeals process, VA benefits explained, VA hospitals and facilities, veteran disability compensation, veterans’ health care, veterans’ life insurance, veterans’ pension programs, vocational rehabilitation, burial and memorial benefits. If you are in the military now, a veteran, or a military family member, you will find this resource invaluable.

Word Of Mouth Advertising Online & Off: How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organization—With Little or No Money

Filed under: Publisher — atlanticpub @ 10:02 am

Word-of-Mouth Marketing, “WOMM” as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. And they remember it for a long, long time.

Word-of-mouth promotion is highly valued. There is no more powerful form of marketing than an endorsement from one of your current customers. A satisfied customer’s recommendation has much greater value than traditional advertising because it is coming from someone who is familiar with the quality of your work.

The best part is that initiating this form of advertising costs little or no money. For WOMM to increase your business, you need an active plan in place and do what is necessary to create buzz. If your business is on the Web, there are myriads of possibilities for starting a highly successful viral marketing campaign using the Internet, software, blogs, online activists, press releases, discussion forums and boards, affiliate marketing, and product sampling. Technology has dramatically changed traditional marketing programs. This new up-to-date book covers it all.

This all sounds great, but what is the catch? There really is none, except you must know what you are doing! This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started creating the “buzz” – free publicity ‑ about your product or service whether online or off.

In this easy to read and comprehensive new book you will learn what WOMM is, how to get people talking about your product or service, how to get your customers to be your sales force, how to get WOMM to spread quickly, how to automate WOMM, how to create a blog, create awareness, and how to amplify it. The entire process is covered here: marketing, dealing with negative customer experience, writing online press releases, creating a customer reference program, bringing together a fan club/loyalist community, naming VIPs, using flogs (photos), and spurring evangelism among influential people. Included are tactics that pertain especially to non-profits, including reputation management.

In addition, we have gone the extra mile and spent an unprecedented amount of time researching, interviewing, e-mailing, and communicating with hundreds of today’s most successful WOMM marketers. Aside from learning the basics you will be privy to their secrets and proven successful ideas.

Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. If you are interested in learning essentially everything there is to know about WOMM in addition to hundreds of hints, tricks, and secrets on how to put WOMM marketing techniques in place and start earning enormous profits, then this book is for you.

The Complete Guide to Becoming a Successful Mortgage Broker: Insider Secrets You Need to Know

Filed under: Publisher — atlanticpub @ 10:01 am

A reliable mortgage broker is in constant demand and never short on business in any economic condition. According to the U.S. Department of Labor, the average income of mortgage broker’s is $43,210. The mortgage brokering business is one of the fastest growing occupations in America today, yet the financial success rate for these new brokers is dismal. It is estimated that less than 30 percent of new mortgage brokers ever become financially successful. Virtually all mortgage brokers are paid strictly on commission, so there is little motivation for the company to help you succeed. You need the proper training to be prepared.

This new book will provide you with a road map to financial success. You will learn how NOT to make the big mistakes most new brokers make, how to put a loan package together, how to find borrowers, how and what to charge, how to guarantee your fee, how to make buyers and sellers happy, and how to quickly and easily locate the best deals for your customers. Additionally, this book provides you with information on licensing and exam fees, the expenses of doing business, your vehicle and insurance coverage, sales techniques, simple methods to get hundreds of referrals, software programs that make running your business effortless, the private mortgage segment, the commercial market, secrets to using the Internet, realtors, online tools and ideas, mortgage technology tips, Internet leads, building partnerships, and much more.

We also spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today’s most successful mortgage brokers. This book is a compilation of their secrets and proven, successful ideas. If you are interested in learning hundreds of hints, tricks, and secrets on how to earn a high, consistent income as a broker, this book is for you.

How to Write and Design a Professional Résumé to Get the Job: Insider Secrets You Need to Know — With Companion CD-ROM

Filed under: Publisher — atlanticpub @ 9:58 am

In these tough economic times companies are downsizing, outsourcing, and merging, and job seekers are facing more competition than ever. You need a great résumé to stand out from the crowd. Your résumé is a platform to detail your achievements and experience. A résumé is a “marketing” document, designed to “sell” an employer on why they should contact and ultimately hire you.

You will learn the basic components that must be in your résumé, résumé formats, key action words, common résumé myths, what fonts to use, how to stress accomplishments, what information you should never put on a résumé, how to write your résumé from the employer’s perspective, how to write the résumé to fit the job, what words to use and what words never to use, techniques to get the interview, the secrets of a great cover letter, how to best describe your experience, how to detail employment gaps, and how to develop a professional résumé. You also will learn about paper selection, electronic résumés, white space, margins, graphics, and computer software to help layout your résumé. If you use all this information, you will give yourself that edge over the competition that you deserve.

Online Investing: Everything You Need to Know Explained Simply

Filed under: Publisher — atlanticpub @ 9:53 am

The number of people investing online is increasing every year. This is due in large part to the advent of the necessary technology and the pervasiveness of computers. Online Investing: Everything You Need to Know Explained Simply will help you become one of the many people who have taken advantage of online investing and show you how to invest wisely.

You will learn everything you need to know about market orders, limit orders, stop-loss orders, stop orders, day orders, good-till-cancelled orders, IPOs, DPOs, DRIPs, after hours trading, cash accounts, day trading, Electronic Communication Networks, liquidity, margins, margin accounts, margin calls, investment clubs, minimum maintenance requirements, and rates of return. We will provide you with links to investment resources and indispensable investing tools.

In addition, you will learn how to develop a well-balanced portfolio, how to uncover hidden costs of online brokerage firms, how to conduct research, how to make carefully reasoned decisions, how to secure your information, how to avoid investment scams, how to set up stock screens, how to navigate financial Web sites, how to find your investment style, how to choose an online broker, and how to read financial charts. You will discover the truth about online investing, online broker ratings, and the advantages and disadvantages of online investing. You will also be presented with financial software options, such as Microsoft Quicken and Peachtree, to help you track your investments.

Whether you are new to online investing or a seasoned pro, you will find valuable information and tips in this book. The easy to understand language makes reading this book not only highly informative but also enjoyable. In no time at all you will be making money through your online investments.

Blog at WordPress.com.