Getting Clients and Keeping Clients for Your Service Business: A 30-Day Step-by-Step Plan for Building Your Business
Many books are written on how to attract more business for retail stores or new products, but this is the only book written for the small business service provider. Whether you are an attorney, doctor, accountant, consultant, personal trainer, insurance agent, Web or computer consultant, graphic designer, dentist, landscape or pool caretaker, professional cleaner, wedding planner, tree trimmer, caterer, or pet sitter, this book is for you.
The truth is unless you keep a steady stream of clients coming through your doors, you will never be as successful as you would really like to be. If you’re great at working with clients and you do an excellent job of providing your services, you have the capability to turn your service business into a highly profitable firm, easily.
If you’re like most small business service providers, getting and keeping new clients is hard work and takes up most of your time. And it is a big challenge. Yet this wasn’t the reason you went into business. You went into business to assist your customers and make a financially rewarding business for yourself.
This new book will guide you back to your original goals for going into business while making your life easier. Developing a low-cost proven marketing system doesn’t have to be difficult or time consuming. This book details the principles and practices of marketing for the professional service business. In 30 days or less, you will be so successful in attracting all the business you will ever need that you can select the clients you want to serve.
This specialized book will demonstrate methodically how to market and promote your services—easily, inexpensively, and most important—profitably. You will learn how to find new business clients quickly and keep existing ones satisfied by selling client based solutions and services by putting technology and low-cost marketing devices into place that take little or no time on your part. You will learn to develop a marketing plan with hundreds of practical marketing ideas to help successful service providers attract new clients and increase business with existing ones.
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“Getting Clients and Keeping Clients” by M.D.Weems is an interesting book. The author gives details that are often left out in other how-to books. Based on the assumption that you already know what your business is or will be, M.D.Weems starts off by explaining how to “brand” your business. She then proceeds to explain how to design an effective logo, brochure and website. There is a helpful section on how to find your target market and then make your business visible. The author explains in detail how to use media to your business’ advantage and why building credibility is so important to the business
owner.
The second part of the book deals with setting goals and how to keep on track to meet them. You will learn basics of a good customer service system and how to keep all of your business information organized. Ms. Weems has also included just how essential it is for your business to treat staff well and includes some very nice suggestions. Most importantly, the author writes about ways to keep your business “new” to clients you have and your employees as well.
This book is well written and laid out. I would say that this book would certainly be an asset to anybody who has a business or is starting a business. “Getting Clients and Keeping Clients” is an invaluable reference to any business owner.
I would rate this book 5 out of 5 stars.
Comment by Treasa Esposito — April 24, 2008 @ 9:46 am
M.D. Weems has left no stone unturned. She offers valuable advice on everything from naming your company to keeping track of all those clients that will soon be pouring in. Her common sense approach to marketing will have you smacking your head and saying, “Why didn’t I think of that!”
Even better, Weems lays out a marketing plan for you and breaks it up into daily, weekly, and more sporadic tasks. All you have to do is customize it for your own needs. If you follow this book to the letter, you can’t go wrong. Just hope that the competition doesn’t get a hold of it first.
Rating: 5 stars
Comment by C. Lee — May 6, 2008 @ 8:14 am
I’ve recently started my own business and I found this book to be more then helpful. The book gives you every single technique you’ll need to have a successful business. Even if you don’t own your own business this is great tool for a salesman.
Starting from the ground up, it explains what is at the heart of a company, and how to target into a specific market to get your ideal clients. The book goes on to explain how to create the perfect slogan and logo that will attract clients to you. When starting your own business there are many little aspects that we tend to forget, this book covers everything from picking a name, to having specials.
What I liked best about the book was the fact that everything is broken down into categories and I could take my time reading it. It posed questions about what I wanted my business to be and how to achieve that. It even explains how to find the right software to manage my work and different marketing strategies I could use. At the back of the book is an index that is a great reference for when I need to look a specific topic up. I know that this is something that I will find very handy, especially when I need a fresh new idea.
Comment by Eliza — May 6, 2008 @ 10:32 am