Blogging is a popular internet phenomenon that has quadrupled in size within the last five years. Nearly everyone you know has a blog; from your florist to your dog groomer, blogging is accessible and available for ANYONE to use. From personal blogs, to commercial and business blogging, this internet media is an effective, cheap and easy way for anyone to relay information. The problem that many of us face is that we don’t know where to begin, or if we even have much to say that is considered “blog worthy”!
Fortunately Bruce C. Brown answers every question you’ve ever had about blogging in his book, The Secret Power of Blogging: How to Promote and Market Your Business, Organization or Cause With Free Blogs. This informative guide will navigate you through the often confusing world of internet blogging. He provides detailed instructions for business owners wanting to expand their business profits through internet blogging, as well as how to create interesting blogs for people or organizations wanting to share their messages and opinions.
Brown discusses the basic steps to building your blog and will touch on the legalities of blogging, as well as the different aspects of technology you will need to create and maintain your blog. As your blog popularity grows, Bruce Brown also provides creative tips to entice subscribers to keep coming back, and he includes different ways you can profit from your blog. His profit tips are the best part of this book, due to the fact that most of us wouldn’t know this type of information unless we were technology whizzes or knew someone who was. Luckily for you, Bruce Brown’s extensive blogging knowledge is right at your fingertips in this wonderfully informative guide.

He has written this book for those people who have not set up blogs but would like to with the aim of promoting businesses or mere interaction with other people. He takes us through the various steps for blogging. Karen Jackie who is the Chief Architect of ContentRobot who writes the foreword believes launching a blog is easy and beneficial. Cost is not high and plenty of resources are available.

Bruce explains in fair detail how you could project yourself and your business, be indexed highly in major search engines, be considered as an expert and develop an online community with your blog. Improved communications will expand your customer base . Having a blog in addition to a website is like putting the icing on the cake. In a website you cannot ‘converse’ or interact with your customer base. A blog permits others to leave comments in your blog and you get a link to their blogs. Business blogging is good and encourages employees to feel they are also part of the business. It highly motivates them, to the employer’s advantage.
Things become more personal and thereby yield more favourable results. The step-by-step creation of a blog and its expanded options which provide more useful functions are highlighted. Gradually you are enlightened on the far reaching possibilities of a blog, to the extent of making cash from Google adsense.

He explains in detail all the legalities associated and cautions on the possible criminal acts that one may be lured into. Priya Shah’s article on the decency of blogging language is an eye opener to the indecency possible. The secret to defeating (or minimizing) SPAM in your blogs is to use the tools provided by your blog software and host. Almost half of the book contains valuable information extracted by interviewing other professional and highly successful bloggers.
Very revealing secrets are divulged by the interviewed personnel.
This is mostly a ‘How to’ book which guides one stepwise into all the intricacies and excitement of blogging. We get a picture of how Douglas C.Brown whose company, Atlanta Publishing House, saw success and then reached the verge of bankruptcy. How he regains foothold by using his competitor Amazon as one of his distributors and how by blogging, Atlanta has marketed new realeases and emerged as an unquestionably great establishment is
evidence itself of the success attributed to blogging

It is left to the interested ones to go through this book and decide how successful they have been after employing the techniques explained. Bruce has opened the vista of blogging and detailed the procedure in simple terms. He is an expert in his field and has concentrated on the setting up of a blog with little or no expenditure. The book is worth reading.

I would rate this book 4 out 5.

The author explains every detail of setting up a blog, promoting a blog and how to keep your blog interesting in such easy terms that even an individual who is new to the Internet can set-up and use a blog to benefit his business. The Secret Power of Blogging is one of the finest and most detailed books about blogging that I have found to date.

Bruce C. Brown has written numerous books on advertising your business on the Internet making him an expert on using the Internet to promote any business. He understands modern business and that many business owners are also seeking inexpensive or free methods of marketing for their business. The Secret Power of Blogging is a book all can understand which leaves no questions about blogging unanswered.

The guide has a great deal of information about steps to blogging. It even shows you how to make money blogging by giving you ways to increase traffic to your blog and paid blog site information.

The guide spends a great deal of time deciphering all the ways to make your blog popular. There are specific steps outlined that you can follow with great success.

Mr. Brown teaches you that having a Blog can be a great addition to a business website. The
Blog can help create and expand your businesses marketing campaign. He offers ways that help
your business make additional money, increase your websites traffic, driving revenue up, and improving financial posture of an organization.

Another great point that is made, within this book, is the fact that before you even setup a Blog
or begin publishing you need to ask yourself some very important questions. Who will handle the blog?
Who is your target market? What type of content will the Blog include?

See, I told you this book is a must read. Even as an experienced blogger, I have learned so many new
helpful tips.