The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause with Free Blogs
Blog is short for Weblog. A Weblog is a journal (or type of newsletter) that is updated often and intended for the general public. Blogs generally represent the personality of the author or the Web site owner. In July 2006, the Pew Internet & American Life Project estimated that the U.S. “blog population has grown to about 12 million Americans,” ‑ some 8% of U.S. Internet users. The number of U.S. blog readers was estimated at 57 million (39% of the U.S. online population).
If you have a product, service, brand, or cause that you want to market inexpensively online to the world, you need to look into starting a blog. It is an ideal marketing vehicle. You can use it to share your expertise, grow market share, spread your message, and establish yourself as an expert in your field for virtually no cost. A blog helps your site to rank higher in the search engines because Google and other search engines provide references to blogs and their content.
Tiny one-person part-time businesses and mega companies like Microsoft, Apple, Nike, General Motors, Amazon.com, and Yahoo! use blogs as well as. Most Fortune 1000 firms are using responsible blog marketing as well as advertising on blogs for one simple reason: it works! It generates profits immediately and consistently! In addition, many blogs earn additional revenue by selling advertising space on their niche-targeted blog.
In this new groundbreaking book, you will learn how to create top-notch blog marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, and learn insider secrets to build your readership list quickly.
You will have step-by-step ways to:
- Build your business quickly using responsible, ethical blog marketing
- Get your blog into search engines
- Learn blog marketing strategies
- Step-by-step guide for increasing Web site traffic with your blog
- Leverage your current Web site,
- Write effective blog copy
- Write winning subject lines
- Get high click-through rates
- Format your messages
- Increase the response rate of your offer dramatically
- Attract Advertisers
- Have measurable marketing results with instant feedback
In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today’s most successful blogging experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hints, strategies, and secrets on how to implement a highly effective blog marketing campaigns and ultimately earn enormous profits, then this book is for you.
Please visit our web site http://www.atlantic-pub.com/ .
Where was this book when I was looking to setup my first Blog? Mr. Brown’s book is the perfect fit for anyone interested in setting up a Website or Blog. He takes you step by step from where
the term Blog comes from, all the way through making money from your Blog. His words and
Terminology is understandable to all. You do not have to be a computer geek to understand
what he is writing about.
Mr. Brown teaches you that having a Blog can be a great addition to a business website. The
Blog can help create and expand your businesses marketing campaign. He offers ways that help
your business make additional money, increase your websites traffic, driving revenue up, and improving financial posture of an organization.
Another great point that is made, within this book, is the fact that before you even setup a Blog
or begin publishing you need to ask yourself some very important questions. Who will handle the blog?
Who is your target market? What type of content will the Blog include?
See, I told you this book is a must read. Even as an experienced blogger, I have learned so many new
helpful tips.
Comment by M. Schwartz — February 8, 2008 @ 11:47 am
This book is a must have! The book breaks down how to blog in an easy to understand language. It’s for the beginner who wants to learn all about this popular tool. Even if you already have experience and have a blog, you will learn something you didn’t know.
The guide has a great deal of information about steps to blogging. It even shows you how to make money blogging by giving you ways to increase traffic to your blog and paid blog site information.
The guide spends a great deal of time deciphering all the ways to make your blog popular. There are specific steps outlined that you can follow with great success.
Comment by K. Peoples — February 11, 2008 @ 9:11 am
As a business owner, I am convinced now that I have read Bruce C. Brown’s, The Secret Power of Blogging, that I am very much in need of a blog for my business. In addition, I completely understand what a blog is, how to begin a blog and how to keep a blog interesting. Before reading Mr. Brown’s book, I only knew blogs existed and thought they were fancy names for chat rooms.
The author explains every detail of setting up a blog, promoting a blog and how to keep your blog interesting in such easy terms that even an individual who is new to the Internet can set-up and use a blog to benefit his business. The Secret Power of Blogging is one of the finest and most detailed books about blogging that I have found to date.
Bruce C. Brown has written numerous books on advertising your business on the Internet making him an expert on using the Internet to promote any business. He understands modern business and that many business owners are also seeking inexpensive or free methods of marketing for their business. The Secret Power of Blogging is a book all can understand which leaves no questions about blogging unanswered.
Comment by Sandra Speer — February 13, 2008 @ 8:52 pm
Book review on ‘The Secret of Blogging:how to Promote and Market your Business, Organisation or Cause with free blogs.’
The author Lieutenant Commander Bruce C. Brown, of the US Coast Guard, has written other books ‘How to use the internet to advertise , promote and market your business or Website with little or no money’, for which he obtained the 2007 Independent Publisher Award and ‘The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed’ , winner of The USA Best Books 2007 Award apart from this book. The new book has been published in 2007 by the Atlanta Publishing House in Florida. Bruce has dedicated it to ‘the men and women of the United States Armed Forces whose courage, bravery, and dedication deliver the freedom that is taken for granted every day.’ and has quoted General Douglas MacArthur and Ronald Reagan in the dedication page.
He has written this book for those people who have not set up blogs but would like to with the aim of promoting businesses or mere interaction with other people. He takes us through the various steps for blogging. Karen Jackie who is the Chief Architect of ContentRobot who writes the foreword believes launching a blog is easy and beneficial. Cost is not high and plenty of resources are available.
Bruce explains in fair detail how you could project yourself and your business, be indexed highly in major search engines, be considered as an expert and develop an online community with your blog. Improved communications will expand your customer base . Having a blog in addition to a website is like putting the icing on the cake. In a website you cannot ‘converse’ or interact with your customer base. A blog permits others to leave comments in your blog and you get a link to their blogs. Business blogging is good and encourages employees to feel they are also part of the business. It highly motivates them, to the employer’s advantage.
Things become more personal and thereby yield more favourable results. The step-by-step creation of a blog and its expanded options which provide more useful functions are highlighted. Gradually you are enlightened on the far reaching possibilities of a blog, to the extent of making cash from Google adsense.
He explains in detail all the legalities associated and cautions on the possible criminal acts that one may be lured into. Priya Shah’s article on the decency of blogging language is an eye opener to the indecency possible. The secret to defeating (or minimizing) SPAM in your blogs is to use the tools provided by your blog software and host. Almost half of the book contains valuable information extracted by interviewing other professional and highly successful bloggers.
Very revealing secrets are divulged by the interviewed personnel.
This is mostly a ‘How to’ book which guides one stepwise into all the intricacies and excitement of blogging. We get a picture of how Douglas C.Brown whose company, Atlanta Publishing House, saw success and then reached the verge of bankruptcy. How he regains foothold by using his competitor Amazon as one of his distributors and how by blogging, Atlanta has marketed new realeases and emerged as an unquestionably great establishment is
evidence itself of the success attributed to blogging
It is left to the interested ones to go through this book and decide how successful they have been after employing the techniques explained. Bruce has opened the vista of blogging and detailed the procedure in simple terms. He is an expert in his field and has concentrated on the setting up of a blog with little or no expenditure. The book is worth reading.
I would rate this book 4 out 5.
Comment by sarojam — February 20, 2008 @ 5:43 am