The Complete Guide to Working for Yourself: Everything the Self-Employed Need to Know about Taxes, Recordkeeping, and Other Laws — With Companion CD-ROM

Many people dream of starting and running a business of their own but often do not know HOW to start. Entering the small business field as an independent contractor, freelancer, sole proprietor, or consultant is not a single decision but a series of steps, each one bringing you closer to the day your enterprise is up and running, competing for customers, and making money.

How will you organize and register your business? What are the regulatory considerations? How will you protect your intellectual property? Is your business plan adequate? Where can you find financing? What are your obligations as an employer? Do you understand your tax responsibilities? This brand new book includes the most current tax rates and changes in IRS regulations such as, “Is it a business or a hobby?“

You will learn all about business operations: selecting a business structure, licensing and permits, employer identification number (EIN), business taxes, recordkeeping, self-employment taxes, paying estimated taxes (and calculating how much to pay), dealing with independent contractors and 1099-miscellaneous forms, client agreements, insurance, workers’ compensation insurance, rights and intellectual property law, accounting periods, selecting an accounting method, checklist for starting a business plan, choosing a name, business plans, forms of business structures, financing, location, marketing and advertising,

In addition, new entrepreneurs will appreciate this valuable resource and reference in their daily activities and as a source of ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas to apply to their operations.

The Companion CD-ROM contains all the forms in the book as well as a sample business plan you can adapt for your own use.

Please visit our web site http://www.atlantic-pub.com/ .

How to Read and Understand Financial Statements when You Don’t Know What You Are Looking At: For Business Owners and Investors

Financial statements are fundamental to any business, large or small. They are actually “report cards” on the performance of the business. When reading them, you will encounter odd terminology, strange calculations, and of course, big numbers. But what insight can they give you as a manager, owner, or investor? How can you use financial statements to manage the business or be a wiser investor without having to become a CPA? And what in the world do some of those terms mean and how do you use them? With the guidance in this book, if you can read a nutrition label or a baseball box score, you can learn to read basic financial statements.

There are four main financial statements. They are balance sheets, income statements, cash flow statements, and statements of shareholders’ equity. It is important to note that a financial statement does NOT tell the complete story. Combined, however, they provide very powerful information for business owners, managers, and investors. Information is the best tool when it comes to managing and investing wisely. This new easy to follow book will make you an expert on financial statement interpretation including: profit and loss statements (income statements), balance sheets, financial analyses, profit analyses, break-even analyses, and ratios. The book includes an extensive glossary useful lingo and hundreds of hints, tricks, and secrets about how to read these statements and use them to your advantage.

Please visit our web site http://www.atlantic-pub.com/ .

The Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause with Free Blogs

Blog is short for Weblog. A Weblog is a journal (or type of newsletter) that is updated often and intended for the general public. Blogs generally represent the personality of the author or the Web site owner. In July 2006, the Pew Internet & American Life Project estimated that the U.S. “blog population has grown to about 12 million Americans,” ‑ some 8% of U.S. Internet users. The number of U.S. blog readers was estimated at 57 million (39% of the U.S. online population).

If you have a product, service, brand, or cause that you want to market inexpensively online to the world, you need to look into starting a blog. It is an ideal marketing vehicle. You can use it to share your expertise, grow market share, spread your message, and establish yourself as an expert in your field for virtually no cost. A blog helps your site to rank higher in the search engines because Google and other search engines provide references to blogs and their content.

Tiny one-person part-time businesses and mega companies like Microsoft, Apple, Nike, General Motors, Amazon.com, and Yahoo! use blogs as well as. Most Fortune 1000 firms are using responsible blog marketing as well as advertising on blogs for one simple reason: it works! It generates profits immediately and consistently! In addition, many blogs earn additional revenue by selling advertising space on their niche-targeted blog.

In this new groundbreaking book, you will learn how to create top-notch blog marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, and learn insider secrets to build your readership list quickly.

You will have step-by-step ways to:

• Build your business quickly using responsible, ethical blog marketing
• Get your blog into search engines
• Learn blog marketing strategies
• Step-by-step guide for increasing Web site traffic with your blog
• Leverage your current Web site,
• Write effective blog copy
• Write winning subject lines
• Get high click-through rates
• Format your messages
• Increase the response rate of your offer dramatically
• Attract Advertisers
• Have measurable marketing results with instant feedback

In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today’s most successful blogging experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hints, strategies, and secrets on how to implement a highly effective blog marketing campaigns and ultimately earn enormous profits, then this book is for you.

Please visit our web site http://www.atlantic-pub.com/ .

How to Open & Operate a Financially Successful Redisign, Redecorating, and Home Staging Business: With Companion CD - ROM

Are you planning to become part of this redesign or real estate staging network? During this time of phenomenal growth, these businesses may be worth your investigation. If you can answer yes to the following questions, then the redesign or home staging business may be just right for you.

• Do you love decorating your home?
• Are you addicted to home decorating shows and magazines?
• Do you know exactly what someone should do to sell their home fast?
• Are you constantly moving your furniture around?
• Do you find yourself decorating for your friends and family for free?
• Do you have a flair for decorating?

Keep in mind, however, that Redesign and Real Estate Staging are more than just having the talent and skills to do the job. The business of the business is the part that can be tricky.

Readers of this book will fall into one of the following categories:

• Those With a Second Career: You already have a successful career and are looking for something new. In fact, the design field may be totally unrelated to anything you have ever done before

• Those Wishing To Be Their Own Boss: You want to have more control over your day and how it goes. Being your own boss allows you to be flexible.

• Those That Are Business Beginners: You have started your own business, and are finding that the small business tools that are available just do not apply to the design industry.

• Those That Want To Grow Their Design Business: You already are fully engaged in your own design business and need sound marketing principles to grow your business further.

• Those That Are Curious: You just want to know what the design industry is all about and find out if you can develop your passion into a thriving business.

No matter which description fits you, this book will be instrumental in your success of the business side of redesigning and home staging.

In these chapters, you will learn whether you are cut out to be an entrepreneur, what to offer as a redesigner, redecorator, and real estate stager, what to charge for your services, how to create both a simple and formal business plan, how to set up your home office, the legalities of owning a business, how to market, how to give a presentation, the day to day workings of your job, and professional design techniques. You will read expert examples and business blunders. You will receive tips, scripts, and templates.

After you are finished with this book, you will be ready to start your own redesign, redecorate, and real estate staging business. More importantly, you will be ready to succeed.

Please visit our web site http://www.atlantic-pub.com/ .