The Home Mortgage Book: Insider Information Your Banker & Broker Don’t Want You to Know

Finding and arranging the best mortgage for your dream home purchase can be a confusing and daunting experience. With so many mortgage offers to choose from, you will want to be sure that you are getting the best loan and rate for your particular circumstances. Buying a new home can be an ominous process, whether it is your first or your tenth. It is definitely not something that you do everyday, but finding that perfect mortgage loan at the best rate does not have to be a difficult task. The best defense against feeling overwhelmed is to become informed, and with the help of this new book the process will become easy.

You will learn howto find the best opportunities, how to negotiate, how to get the type of mortgage loan you need; how to calculate how much you can afford, understand the true cost of a mortgage and your capacity to repay, how to pre-qualify, understand the lending process, and analyze various mortgage products. With this book, you will understand financing, budgets, needs and wants, credit reports, home-buying timeline, the process of building a house, manufactured homes, negotiating with lenders, using the Internet to get the best rates, credit reports, home-buying timeline, construction loans, manufactured homes, real estate and mortgage glossaries, setting values, home warranties, homeowners insurance, creative financing, buying with little or no money down, closing and settlement inspections, legal contracts, mortgage agreements. You will know what you can afford, which government agencies can help, considerations for veterans, calculating monthly payments, and escrow.

This comprehensive resource contains a wealth of modern tips and strategies for financing and closing on your house. The author shows readers how to find out how much they’re really worth, how to uncover unknown assets, and how to enhance credit ratings within six months. It provides information and suggestions on everything from no-down-payment mortgages to finding the right mortgage agent. Though you may be relatively cash-poor or have a less-than-perfect credit rating, now you can find the house you’ve always wanted and acquire a favorable mortgage. 978-0-910627-84-9 0-910627-84-3 Item

Please visit our web site http://www.atlantic-pub.com/ .

#9780910627849 $21.95

The Complete Guide to Locating, Negotiating, and Buying Real Estate Foreclosures: What Smart Investors Need to Know-Explained Simply

Recent research indicates that more than 1 percent of ALL residential property in the United States today is already in; or facing foreclosure soon..

In April 2006 RealtyTrac™ (www.realtytrac.com), the leading online marketplace for foreclosure properties, released its 2006 Q1 U.S. Foreclosure Market Report, which showed that 323,102 properties nationwide entered some stage of foreclosure in the first quarter of 2006, a 38 percent increase from the previous quarter and a 72 percent year-over-year increase from the first quarter of 2005. The nation’s quarterly foreclosure rate of one new foreclosure for every 358 U.S. households was higher than in any quarter of last year.

There is an estimated 1 million plus homes being foreclosed on. Armed with the right knowledge and tactics, opportunities for buying low-cost real estate foreclosures are plentiful. There are a lot of things you need to know before you get started. You need to understand how the foreclosure process works, what the borrower is going through, and the lenders role. You will be taught everything you need to know to locate and purchase real estate bargains from banks, public auctions, and other sources. Whether you are a first-time homeowner or an experienced property investor, this is a tremendous guide for buying pre-foreclosed homes in any market. You will learn the simple formula (developed from real-life experience) that can build massive wealth through real estate foreclosures.

You will learn how to: negotiate with homeowners in distress, prepare contracts and paperwork, determine the true market valueof the property, creative techniques to finance properties, learn how to “flip” the property, locate one-of-a-kind properties, negotiate with sellers, research, auctions, estimate repair costs, eliminate, obtain REO, use online resources, look up owners contact information, communicate with property owners, write ads, how to receive pre-foreclosure information, options, and more.

This brand new book is the resource for novices and pros alike; it will guide you through every step of the process including finding properties, negotiating, and closing on your first deal. This new exhaustively researched book will arm you with hundreds of innovative ideas that you can put to use right away. This book gives you the proven strategies, innovative ideas, and case studies from experts to help you get more with less time and effort.

Please visit our web site http://www.atlantic-pub.com/ .

Items #9780910627030 $24.95

How to Plan Your Own Wedding and Save Thousands Without Going Crazy

Congratulations! You are getting married and want a beautiful, memorable event, yet you need to stick to a tight budget. Don’t despair! There are hundreds of proven ways to have your dream wedding without breaking your budget.

The average cost of a wedding in the United States in 2007 is approaching $30,000, a 73 percent increase since 1992, according to a recent study. What’s astonishing is how quickly all the other smaller expenses those you don’t immediatelythink of add up. The stationery, invitations, announcements, thank-you notes, postage, make up, hair stylist, limousines, menus, and so on, not including the cost for an engagement party, rehearsal dinner, gifts, honeymoon, engagement ring, and bridal consultant or wedding planner. Just imagine what you could do if you could save $30,000 as you start out your new life together.

Whether your budget is $1,000 or $50,000, in this easy to read and comprehensive new book you will learn hundreds of simple ways to cut down on your wedding expenses without serving a roomful of guests hamburgers and hot dogs atyour reception. Reducing your wedding costs doesn’t have to mean plastic forks and pitching a tent on your aunt’s front lawn. This new book will teach you hundreds of insider secrets to nip the overcharges out of your wedding budget. The author tackles invitations, facility, catering, gifts, bar-liquor, tables and chairs, decorations, napkins, centerpieces, flowers, limousine, dishes and glasses, music, candles, photography, videographer, ring pillow, linens, guest favors, tents, dance floor, cake, matches, place cards, thank you notes, and dozens more – without anyone realizing.• 978-1-60138-007-4 • 1-60138-007-0

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ITEM #9781601380074 • $24.95

The Complete Guide to Google Advertising—Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan

Are you one of the many who think Google is simply a search engine? Yes, it is true that Google is the most popular search engine on the Web today. More than 275 million times a day, people use Google and its related partner sites to find information on just about any subject. Many of those people are looking for your products and services. Consider this even if you don’t have a Web site or product. There are tremendous opportunities on the Internet and money to be made using Google.

Google has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. You will learn the secrets of working with Google—without making costly mistakes. This book is an absolute must-have for anyone who wants to succeed with advertising on Google. This book teaches you the ins and outs using all of Google’s advertising and marketing tools. You will instantly start producing results and profits.

In addition to the extensive research placed in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today’s most successful Google advertising experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement effective Google marketing campaigns and ultimately earn enormous profits, then this book is for you. ISBN-10:1-60138-045-3 • ISBN-13:978-1-60138-045-6 •

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Item # 9781601380456 • $24.95

The Real Estate Math Handbook: Simplified Solutions for the Real Estate Investor

Smart real estate investors need to know basic real estate math and calculations. If you have made the decision to become an investor, even a part-time one, then you need this book. One great benefit of this book is you can set up these formulas into an excel spreadsheet on your own computer. You need to know for example:

Is this property worth this price?

What will my monthly payment be?

What is my rate of return on investment?

What is my projected positive cash flow?

Will this rental property produce enough cash flow to pay all expenses?

What will my new payoff be if I add to the principal each month?

What is the projected value of this property in 10 years?

When will this investment be paid back?

What will this real estate option cost in real dollars today?

Should I lease option or purchase?

Real estate math skills are an integral part of becoming a truly successful investor. You need a competitive edge, and, by building your real estate math skills, this book will give it to you. These math skills are easily explained, and in no time you will be calculating such things as real estate investment analysis, valuation of income property, valuation of commercial real estate, vacancy loss projections, pay back period, time value of money, amortization schedule calculations, mortgage pay off, cash flow, net income/loss, option pricing, conversions, markup/discount, lease vs. buy analysis, evaluate tax sales, project income potential and cash flow, using Excel and other financial software programs, master the art of property valuation, and other financial calculations and tools.

Please visit our web site http://www.atlantic-pub.com/ .

How to Open & Operate a Financially Successful Retail Business: With Companion CD-ROM

The dream of starting a retail business can easily become a reality. Retail businesses are one of the fastest growing segments of the economy. This new book will teach you all you need to know about getting started in your own retail business in the minimum amount of time.

This is the manual you need to cash in on this highly profitable segment of the retail industry. This new book is a comprehensive and detailed study of the business side of retailing. Anyone should study this superb manual to investigate the opportunities of opening a retail store.

If you enjoy meeting people, this may be the perfect business for you, but keep in mind retail looks easy, but as with any business, looks can be deceiving. This complete manual will arm you with everything you need including sample business forms, leases, contracts, worksheets, and checklists for planning, opening, and running day-to-day operations. There are plans, layouts, and dozens of other valuable, time saving tools of the trade that every entrepreneur should have.

While providing detailed instruction and examples, the author leads you through finding a location that will bring success. You will learn how to draw up a winning business plan (The Companion CD-ROM has the actual business plan you can use in MS Word ™), how to buy and sell a retail store, basic cost control systems, retail math and pricing issues, sample floor plans and diagrams, equipment layout and planning, legal concerns, sales and marketing techniques, and pricing formulas. Learn how to set up computer systems to save time and money and how to hire and keep a qualified professional staff.

Please visit our web site http://www.atlantic-pub.com/ .